PHN 652 -Topic 3 DQ 1-Data Collection And Analysis Methods

PHN 652 -Topic 3 DQ 1-Data Collection And Analysis Methods


Topic 3 DQ 1-Data Collection And Analysis Methods

Discuss the advantages and disadvantages of using qualitative or quantitative data. Give an example of when you would use each.





Qualitative Data

Qualitative data is crucial in research. It is the type of data that describes the information and categorically identifies with a specific individual (Gibbs, 2018).  For instance, data is collected using factors identifying people in a particular population, such as sex and ethnicity. The data collected using the qualitative method is usually authentic and easily reliable. The study focuses on the advantages and disadvantages of qualitative data and the uses of qualitative and quantitative data.


Qualitative data describes the information, thus giving more detailed information. It can be written easily inform of texts and other ways. Help summarizes the bulky information into a simpler manner therefore easy to understand (Gibbs, 2018). Qualitative data can use several methods to collect data at once, thus making data collection cost-efficient and manageable.


Qualitative data is mainly applicable to the most detailed research that requires detailed information. Despite its advantages, it also has its disadvantages. Some of these are, it can be time-consuming. Due to the bulkiness of data and describing context, it can take too much time to complete the process. Its data can be more challenging to analyze due to the description of the content.

When to use Qualitative and Quantitative

Qualitative data explore all ideas through the description to analyze data and usually tries to interpret that information that is unknown (Ahmad et al., 2019). For example, research done on the covid-19 virus has detailed reports describing the pandemic. On the other hand, quantitative data is used to quantify analysis. It tends to answer the existing questions, thus relies mainly on qualitative data (Ahmad et al., 2019). Quantitative data can be used in a study that focuses on finding the numbers of affected people in a population to collect data. Data is organized in a numerical way to answer existing questions.


Ahmad, S., Wasim, S., Irfan, S., Gogoi, S., Srivastava, A., & Farheen, Z. (2019). Qualitative vs. Quantitative Research. population, 1, 2.

Gibbs, G. R. (2018). Analyzing qualitative data (Vol. 6). Sage.






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